SEO and measurement

Looker Studio in Digital SIDECUBE Projects

Looker Studio helps clear reports for SEO, traffic, conversions, campaigns and commercial data in an easy-to-read dashboard.

Match

When we use Looker Studio

The technology is chosen after we understand the objective, the rhythm of the team, the level of administration and how much the project needs to increase.

  • marketing dashboardsWe put channels and conversions in the same way, with consistent definitions of indicators.
  • SEO reportingWe report the evolution of visibility and pages using the data and limits of available sources.
  • Ecommerce reportingWe correlate the orders and revenue reported with the products and channels that contributed to the purchase.
  • ManagementWe select indicators that help prioritise the work and pursue the company's objectives.

Uses

What can we build with Looker Studio

We only use technology where it helps the project to be faster, easier to manage or safer to expand.

Deliverables

What goes into implementation

Accurate delivery depends on the project, but we keep every documented, tested and prepared implementation for maintenance.

  • Source Connection
  • Dashboard Looker
  • Filters
  • Key metrics
  • Report reading documentation

Frequently Asked Questions

Before you choose technology

Uses, integration and costs for Looker Studio.

01 / Match

When that choice makes sense

What projects do you consider Looker Studio for?

Suitable situations: Dashboards marketing; SEO reporting; Ecommerce reporting; Management. The choice shall be confirmed after analysis of existing requirements, team and solutions.

What uses do you propose for Looker Studio?

Relevant examples are: SEO report; Dashboard traffic; Conversion; Campaigns. We determine what serves your objective and what would add complexity without a clear benefit.

02 / Implementation

Integration and deliverables

Can the solution be integrated into an existing project?

We are checking the site, accounts and tools already installed to avoid double measurement or conflicting configurations. We determine the necessary data and the conditions of consent applicable to the flow.

What could include implementation?

For Looker Studio, we can define in the offer: Connection sources; Dashboard Looker; Filters; Key Metrics; Documentation read report. We confirm the deliverables after verification of compatibility and available access.

03 / Operation

Verification and costs

How do you check that implementation works?

We compare the data with real actions and we check the configuration in the instruments involved. A valid report or marking shall not guarantee search positions or a certain number of conversions.

What costs should be foreseen in the long term?

We separate the configuration and analysis of licenses, campaigns and media budgets. The volume of data, the number of properties and the frequency of reporting influence the recurrent cost.