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SEO and measurement

Tracking fair for better decisions

We set up the measurement to see what works: traffic, forms, clicks, conversions, ecommerce and paid campaigns.

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Match

When using Google Analytics and Tag Manager

The technology is chosen after we understand the objective, the rhythm of the team, the level of administration and how much the project needs to increase.

  • Service websitesEach service has a page with explanations, examples and a clear path to contact.
  • EcommerceWe connect the catalogue, the order, the payment and the operations needed to manage the store.
  • Campaigns paidWe are preparing destinations and measuring actions relevant to the traffic brought from advertisements.
  • SEO and CROWe link visibility in search of the clarity of supply and the steps leading to a request.

Uses

What can we build with Google Analytics and Tag Manager

We only use technology where it helps the project to be faster, easier to manage or safer to expand.

01GA4SEO02GTMSEO03Conversion eventsSEO04Tracking ecommerceEcommerce

Deliverables

What goes into implementation

Accurate delivery depends on the project, but we keep every documented, tested and prepared implementation for maintenance.

  • Event Plan
  • GTM implementation
  • GA4 conversions
  • Tracking test
  • Documentation

Connected services

Google Analytics and Tag Manager usually appears in these projects

Choose the service that best describes your need, then determine if this technology is the right choice.

SEO and GEO

SEO and GEO

SEO technical, content architecture and pages designed for Google, AI research and clear commercial intentions.

See serviceOnline shops

Online shop

Clear catalog, quick checkout, integrations and SEO pages prepared for sale.

See serviceFast websites

Web design

Fast, credible and easy to expand websites with clear message, SEO structure and good experience on all devices.

See service

Recommended pages

Services, technologies and guides related to this technology and its use in projects.

Frequently Asked Questions

Before you choose technology

Uses, integration and costs for Google Analytics and Tag Manager.

01 / Match

When that choice makes sense

What projects do you consider Google Analytics and Tag Manager?

Appropriate situations: Service Websites; Ecommerce; Paid Campaigns; SEO and CRO. The choice shall be confirmed after analysis of existing requirements, team and solutions.

What uses do you propose for Google Analytics and Tag Manager?

Relevant examples are: GA4; GTM; Conversion events; Tracking ecommerce. We determine what serves your objective and what would add complexity without a clear benefit.

02 / Implementation

Integration and deliverables

Can the solution be integrated into an existing project?

We are checking the site, accounts and tools already installed to avoid double measurement or conflicting configurations. We determine the necessary data and the conditions of consent applicable to the flow.

What could include implementation?

For Google Analytics and Tag Manager, we can define in the offer: Event Plan; GTM Implementation; GA4 Conversion; Tracking Testing; Documentation. We confirm the deliverables after verification of compatibility and available access.

03 / Operation

Verification and costs

How do you check that implementation works?

We compare the data with real actions and we check the configuration in the instruments involved. A valid report or marking shall not guarantee search positions or a certain number of conversions.

What costs should be foreseen in the long term?

We separate the configuration and analysis of licenses, campaigns and media budgets. The volume of data, the number of properties and the frequency of reporting influence the recurrent cost.