SEO and measurement
Google Ads in SIDECUBE digital projects
Google Ads is used for Search, Shopping and Remarketing campaigns, but also for useful data in search of keywords, conversions and commercial optimization.
Match
When we use Google Ads
The technology is chosen after we understand the objective, the rhythm of the team, the level of administration and how much the project needs to increase.
- Performance marketingWe link the budgets and the objective campaigns pursued through the available conversion data.
- Google ShoppingWe are checking the information in the catalogue sent to the sales channel and the correlation with the product pages.
- marketingWe define the publics and the actions pursued, while respecting the visitors' choice of consent.
- Keyword researchWe group the search by intent and connect it to editorial services, pages and priorities.
Uses
What can we build with Google Ads
We only use technology where it helps the project to be faster, easier to manage or safer to expand.
Deliverables
What goes into implementation
Accurate delivery depends on the project, but we keep every documented, tested and prepared implementation for maintenance.
- Campaign structure
- Tracking Conversion
- GA4 connection
- Remarketing audiences
- Performance reporting
Connected services
Google Ads usually appears in these projects
Choose the service that best describes your need, then determine if this technology is the right choice.
SEO and GEOSee serviceOnline shopsSee serviceFast websitesSee service
SEO and GEO
SEO technical, content architecture and pages designed for Google, AI research and clear commercial intentions.
Online shop
Clear catalog, quick checkout, integrations and SEO pages prepared for sale.
Web design
Fast, credible and easy to expand websites with clear message, SEO structure and good experience on all devices.
Recommended pages
Services, technologies and guides related to this technology and its use in projects.
Specialised services
Close technologies
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Guides
Frequently Asked Questions
Before you choose technology
Uses, integration and costs for Google Ads.
01 / Match
When that choice makes sense
What projects do you consider Google Ads for?
Suitable situations: Performance marketing; Google Shopping; Remarketing; Keyword research. The choice shall be confirmed after analysis of existing requirements, team and solutions.
What uses do you propose for Google Ads?
Relevant examples are: Search Campaigns; Conversion; Keyword Planner; Connection with Merchant Center. We determine what serves your objective and what would add complexity without a clear benefit.
02 / Implementation
Integration and deliverables
Can the solution be integrated into an existing project?
We are checking the site, accounts and tools already installed to avoid double measurement or conflicting configurations. We determine the necessary data and the conditions of consent applicable to the flow.
What could include implementation?
For Google Ads, we can define in the offer: Structure Campaign; Tracking Conversion; GA4 Connection; Audiences Remarketing; Reporting performance. We confirm the deliverables after verification of compatibility and available access.
03 / Operation
Verification and costs
How do you check that implementation works?
We compare the data with real actions and we check the configuration in the instruments involved. A valid report or marking shall not guarantee search positions or a certain number of conversions.
What costs should be foreseen in the long term?
We separate the configuration and analysis of licenses, campaigns and media budgets. The volume of data, the number of properties and the frequency of reporting influence the recurrent cost.