SEO and GEO / website conversion rate optimization
CRO and conversion optimization
We identify where the intent is lost and adjust the page to make the decision easier.
Background
When this service makes sense
We improve the route from visitor to lead via message, CTAs, structure and forms.
- Main needwebsite conversion rate optimization
- Role in the projectSEO technical, content architecture and pages designed for Google, AI research and clear commercial intentions.
- Result pursuedWe identify where the intent is lost and adjust the page to make the decision easier.
Deliverables
What usually comes into the project
The exact list shall be adjusted after the audit, but these modules frequently appear in cro-type projects and conversion optimization.
01Conversion Audit
02CTA analysis
03Section structure
04Form recommendations
05TEST PLAN
Connection
Service works better when it's connected to the rest of the project
Any service works better when connected to the rest of the ecosystem: content, SEO, data, operation, hosting and maintenance.
- SEO Audit
- local SEO
- Google Business Profile
- GEO and AI search
Recommended pages
Pages related to this type of service: technologies, fields of activity, guides and complementary services.
Technologies
Industries
Guides
Related services
Frequently Asked Questions
Before we begin the project
Choice, stages and support for CRO and conversion optimization.
01 / Choice
What's useful to know
CRO just means change of buttons?
No. Usually involves message, trust, structure, evidence, speed and removal of obstacles from the conversion route.
What information are we preparing for the first discussion?
Priority pages and services, public and targeted areas. If available, data from Search Console, analytics and campaigns help us separate technical and content problems from content or conversion ones.
02 / Planning
Purpose, budget and stages
What can the project include?
For CRO and conversion optimization, starting points are: Conversion Audit; CTA Analysis; Section Structure; Form Recommendations; Test Plan. In the offer we specify deliverables, limits and responsibilities; the list adapts to your situation.
How do we set the budget and the timetable?
We estimate the analysis, target pages, content and technical implementation. We separate one-off changes from ongoing optimisation; media budgets and paid tools are separate costs.
03 / Continuity
Verification and support
How do you verify the result before handover?
We check implementation and measurement, then we follow relevant indicators: indexation, qualified traffic, demand or sales. We report the period and limits of data, without promises of guaranteed positions or citations.
What happens after handover?
SEO and measurement need review when the website, offer or campaigns change. We agree what to monitor, what to optimise regularly and how to prioritise further work using the data.