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SEO and GEO / technical SEO

Technical SEO

We make the website easier to understand for Google and more stable for users.

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Background

When this service makes sense

SEO technical optimization for structure, crawl, sitemap, schema markup, performance, redirects and technical signals.

  • Main needTechnical SEO
  • Role in the projectSEO technical, content architecture and pages designed for Google, AI research and clear commercial intentions.
  • Result pursuedWe make the website easier to understand for Google and more stable for users.

Deliverables

What usually comes into the project

The exact list shall be adjusted after the audit, but these modules frequently appear in technical seo-type projects.

01Sitemap
02Robots
03JSON-LD schema markup
04Redirects
05Canonical
06Performance optimisation

Technical SEO

The technical SEO means to remove bottlenecks between the site and indexation

The technical SEO checks that the site can be crawled, indexed, understood and loaded quickly. It is the basis on which the content is supported: without the correct sitemap, canonical, reroute, schema markup and performance, good pages can be ignored or misunderstood.

  • Crawl and indexationWe are checking which pages are accessible, which pages are to be indexed and which areas are to be excluded or consolidated.
  • Canonical and rerouteRepeated URLs, missing redirections or redirect chains may dilute SEO signals.
  • JSON-LD schema markupStructured data helps AI engines and assistants understand organisation, services, FAQs and breadcrumbs.
  • PerformanceOptimization of images, fonts and JavaScript code helps the pages to load faster and be accessed more easily by users and crawlers.

Choice

When SEO technically becomes the top priority

SEO technically is critical of launches, migrations, redesigns, slow sites or sites with many pages generated automatically.

New Site Launching

Best suited when: you want the pages to be indexable and the sytemaph to be correct from day one.

Keep in mind: Launching without checks can hide problems until they appear in Search Console.

Migrating or redesign

Best suited when: changing URLs, platform, structure or important content.

Keep in mind: Wrong redirections may lose accumulated signals.

Existing site with problems

Suitable when: unindexed pages, duplicates, slow or hard to crawl.

Keep in mind: some problems may be in the subject, server, CMS or content, not just in meta tags.

Site with many pages

Best suited when: you have services, subservices, industries, products or filters that need to be controlled.

Keep in mind: without clear rules, you can create thin or duplicate pages.

Quality signals

What technical checks should not be missing

Good technical SEO leaves clear traces: correct files, valid schema markups, indexable pages, verified performance and reporting in Search Console.

  • Sitemap, robots.txt, canonical and meta robots checked.
  • BreadcrumbList, Service, FAQ and Organization schema markup where relevant.
  • Redirect map for old or consolidated URLs.
  • Check Core Web Vitals, images, fonts and JavaScript useless.
  • Post-release monitoring in Google Search Console.

Connection

Service works better when it's connected to the rest of the project

Any service works better when connected to the rest of the ecosystem: content, SEO, data, operation, hosting and maintenance.

  • SEO Audit
  • local SEO
  • Google Business Profile
  • GEO and AI search

Recommended pages

Pages related to this type of service: technologies, fields of activity, guides and complementary services.

Frequently Asked Questions

Before we begin the project

Choice, stages and support for technical SEO.

01 / Choice

What's useful to know

Is the SEO technically done once?

The base is made at launch, but must be checked when pages, migrations or important changes appear.

Does it include the schema markup?

Yeah, we use the right layout for the page: Service, FAQ, Breadcrumb, Organization or Article.

02 / Planning

Purpose, budget and stages

What can the project include?

For technical SEO, starting points are: Sitemap; Robots; JSON-LD schema markup; Redirects; Canonical; Performance optimizations. In the offer we specify deliverables, limits and responsibilities; the list adapts to your situation.

How do we set the budget and the timetable?

We estimate the analysis, target pages, content and technical implementation. We separate one-off changes from ongoing optimisation; media budgets and paid tools are separate costs.

03 / Continuity

Verification and support

How do you verify the result before handover?

We check implementation and measurement, then we follow relevant indicators: indexation, qualified traffic, demand or sales. We report the period and limits of data, without promises of guaranteed positions or citations.

What happens after handover?

SEO and measurement need review when the website, offer or campaigns change. We agree what to monitor, what to optimise regularly and how to prioritise further work using the data.