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SEO and GEO / analytics tracking website

Analytics and tracking

You know what happens on the site and what channels lead to, not just how many visits you've had.

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Background

When this service makes sense

We set up measurement for forms, campaigns, conversions, events and reports.

  • Main needanalytics tracking website
  • Role in the projectSEO technical, content architecture and pages designed for Google, AI research and clear commercial intentions.
  • Result pursuedYou know what happens on the site and what channels lead to, not just how many visits you've had.

Deliverables

What usually comes into the project

The exact list is adjusted after the audit, but these modules frequently appear in analytics and tracking projects.

01GA4 setup
02Conversion events
03Tag Manager
04Dashboard
05Forms verification

Connection

Service works better when it's connected to the rest of the project

Any service works better when connected to the rest of the ecosystem: content, SEO, data, operation, hosting and maintenance.

  • SEO Audit
  • local SEO
  • Google Business Profile
  • GEO and AI search

Recommended pages

Pages related to this type of service: technologies, fields of activity, guides and complementary services.

Frequently Asked Questions

Before we begin the project

Choice, stages and support for Analytics and tracking.

01 / Choice

What's useful to know

Tracking is done before launch?

Ideally yes. So we can check the forms, campaigns and conversions on day one.

What information are we preparing for the first discussion?

Priority pages and services, public and targeted areas. If available, data from Search Console, analytics and campaigns help us separate technical and content problems from content or conversion ones.

02 / Planning

Purpose, budget and stages

What can the project include?

For Analytics and tracking, starting points are: GA4 setup; Conversion events; Tag Manager; Dashboard; Check forms. In the offer we specify deliverables, limits and responsibilities; the list adapts to your situation.

How do we set the budget and the timetable?

We estimate the analysis, target pages, content and technical implementation. We separate one-off changes from ongoing optimisation; media budgets and paid tools are separate costs.

03 / Continuity

Verification and support

How do you verify the result before handover?

We check implementation and measurement, then we follow relevant indicators: indexation, qualified traffic, demand or sales. We report the period and limits of data, without promises of guaranteed positions or citations.

What happens after handover?

SEO and measurement need review when the website, offer or campaigns change. We agree what to monitor, what to optimise regularly and how to prioritise further work using the data.