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SEO and GEO / SEO structured data schema markup

Schema markup and structured data

We help search engines and AI assistants to better understand important pages, services and information.

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Background

When this service makes sense

JSON-LD implementation for services, FAQ, organisation, breadcrumbs, relevant products and content.

  • Main needschema markup and structured data for SEO
  • Role in the projectSEO technical, content architecture and pages designed for Google, AI research and clear commercial intentions.
  • Result pursuedWe help search engines and AI assistants to better understand important pages, services and information.

Deliverables

What usually comes into the project

The exact list shall be adjusted after the audit, but these modules frequently appear in schema markup and structured data projects.

01Audit schema markup
02JSON-LD
03FAQ schema markup
04Schema Service
05Validation and testing

Schema markup

Structured data make the page easier to understand for engines and AIs

We implement JSON-LD for organisation, services, FAQ, breadcrumbs, articles, products or other relevant types. The markup schema markup does not replace good content, but helps search systems to better interpret important entities, relationships and information.

  • Audit of schema markup typesWe check which types are suitable for existing pages: Organization, Website, Service, FAQPage, BreadcrumbList, Article, Product or LocalBusiness.
  • JSON-LD CleanWe add the markup separately from the interface, with consistent data between visible content, meta tags and sitemap.
  • Technical validationWe're testing the schema markup for errors, missing fields and inconsistencies between pages.
  • Preparation for GEOThe structure helps AI assistants to understand services, brand, relationships between pages and frequent responses.

Choice

What markup is worth implementing

Not every guy schema markup is useful on any page. We choose the types that clearly support the visible content and the intention of the page.

Schema Service

Best suited when: service pages, sub-services and B2B offers.

Keep in mind: the description in the schema markup shall correspond to the visible text.

FAQ schema markup

Best suited when: pages with real questions and short answers.

Keep in mind: the questions must be visible in the page, not just hidden in the code.

Article or Guide schema markup

Best suited when: guides, comparisons, articles and editorial content.

Keep in mind: the author, date and update should be managed consistently.

Quality signals

What do we check after implementation

The markup schema markup shall be valid, consistent and aligned with the page. After launch we follow indexation, possible errors and displays in Search Console.

  • JSON-LD validation for important errors and warnings.
  • Consistency between H1, meta description, schema markup and visible content.
  • Breadcrumbs and correct canonicals for important routes.
  • FAQ schema markup only where the questions are displayed on the page.
  • Monitoring in Google Search Console after indexation.

Connection

Service works better when it's connected to the rest of the project

Any service works better when connected to the rest of the ecosystem: content, SEO, data, operation, hosting and maintenance.

  • SEO Audit
  • local SEO
  • Google Business Profile
  • GEO and AI search

Recommended pages

Pages related to this type of service: technologies, fields of activity, guides and complementary services.

Frequently Asked Questions

Before we begin the project

Choice, stages and support for the Marking Scheme and structured data.

01 / Choice

What's useful to know

Does the markup schema markup guarantee better positions?

No. Helps to technical clarity and eligibility for richer displays, but does not guarantee ranking.

What information are we preparing for the first discussion?

Priority pages and services, public and targeted areas. If available, data from Search Console, analytics and campaigns help us separate technical and content problems from content or conversion ones.

02 / Planning

Purpose, budget and stages

What can the project include?

For Marp schema markup and structured data, the starting points are: Audit schema markup; JSON-LD; FAQ schema markup; Service schema markup; Validation and testing. In the offer we specify deliverables, limits and responsibilities; the list adapts to your situation.

How do we set the budget and the timetable?

We estimate the analysis, target pages, content and technical implementation. We separate one-off changes from ongoing optimisation; media budgets and paid tools are separate costs.

03 / Continuity

Verification and support

How do you verify the result before handover?

We check implementation and measurement, then we follow relevant indicators: indexation, qualified traffic, demand or sales. We report the period and limits of data, without promises of guaranteed positions or citations.

What happens after handover?

SEO and measurement need review when the website, offer or campaigns change. We agree what to monitor, what to optimise regularly and how to prioritise further work using the data.