SEO and GEO / performance marketing PPC
Performance marketing and PPC
Campaigns built around conversion, not just traffic: page, message, tracking and reporting.
Background
When this service makes sense
Campaigns paid with dedicated pages, tracking and optimizing on clear objectives.
- Main needperformance marketing PPC
- Role in the projectSEO technical, content architecture and pages designed for Google, AI research and clear commercial intentions.
- Result pursuedCampaigns built around conversion, not just traffic: page, message, tracking and reporting.
Deliverables
What usually comes into the project
The exact list is adjusted after the audit, but these modules frequently appear in performance marketing and ppc projects.
01Campaign structure
02Landing page
03Tracking Conversion
04A / B direction
05Reporting results
Connection
Service works better when it's connected to the rest of the project
Any service works better when connected to the rest of the ecosystem: content, SEO, data, operation, hosting and maintenance.
- SEO Audit
- local SEO
- Google Business Profile
- GEO and AI search
Recommended pages
Pages related to this type of service: technologies, fields of activity, guides and complementary services.
Technologies
Industries
Guides
Related services
Frequently Asked Questions
Before we begin the project
Choice, stages and support for Performance marketing and PPC.
01 / Choice
What's useful to know
Manage media budgets?
We can prepare infrastructure and campaigns. The exact mode of media management shall be determined by objective and budget.
What information are we preparing for the first discussion?
Priority pages and services, public and targeted areas. If available, data from Search Console, analytics and campaigns help us separate technical and content problems from content or conversion ones.
02 / Planning
Purpose, budget and stages
What can the project include?
For Performance marketing and PPC, starting points are: Structure campaigns; Landing page; Tracking conversions; A / B direction; Reporting results. In the offer we specify deliverables, limits and responsibilities; the list adapts to your situation.
How do we set the budget and the timetable?
We estimate the analysis, target pages, content and technical implementation. We separate one-off changes from ongoing optimisation; media budgets and paid tools are separate costs.
03 / Continuity
Verification and support
How do you verify the result before handover?
We check implementation and measurement, then we follow relevant indicators: indexation, qualified traffic, demand or sales. We report the period and limits of data, without promises of guaranteed positions or citations.
What happens after handover?
SEO and measurement need review when the website, offer or campaigns change. We agree what to monitor, what to optimise regularly and how to prioritise further work using the data.