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Checkout optimization

We simplify buying through clearer steps, fewer errors and better tracking of abandonment.

Background

When this service makes sense

Audit and improvement for purchase steps, forms, payment methods and trust.

  • Main needonline store checkout optimization
  • Role in the projectClear catalog, quick checkout, integrations and SEO pages prepared for sale.
  • Result pursuedWe simplify buying through clearer steps, fewer errors and better tracking of abandonment.

Deliverables

What usually comes into the project

The exact list is adjusted after the audit, but these modules frequently appear in checkout optimization projects.

01Audit checkout
02UX recommendations
03Tracking abandonment
04Payment testing
05Mobile optimization

Connection

Service works better when it's connected to the rest of the project

Any service works better when connected to the rest of the ecosystem: content, SEO, data, operation, hosting and maintenance.

  • WooCommerce
  • Shopify
  • Custom ecommerce
  • Payments, couriers, billing

Frequently Asked Questions

Before we begin the project

Choice, stages and support for checkout optimization.

01 / Choice

What's useful to know

Can we test it without full redesign?

Yes. In many stores, the checkout can be optimized separately from the redesign of the entire site.

What information are we preparing for the first discussion?

A sample of products, variants and price rules, payment and delivery methods. We are checking existing stock, billing and sales systems before establishing platform and integration.

02 / Planning

Purpose, budget and stages

What can the project include?

For checkout optimization, starting points are: Audit checkout; UX recommendations; Tracking abandonment; Payment testing; Mobile optimization. In the offer we specify deliverables, limits and responsibilities; the list adapts to your situation.

How do we set the budget and the timetable?

The estimate depends on the catalogue, checkout, data migration and integrations. Licences, apps, payment fees and external services are listed separately from development.

03 / Continuity

Verification and support

How do you verify the result before handover?

We test the route from product to order, including payment, delivery, notifications and documents. For integrations we check the synchronization and handling of errors with data and test transactions.

What happens after handover?

We establish who manages products, orders and integrations. Technical support can cover updates, backups and checks after changes; store operations and campaigns are defined separately.